Do You Want Malaria With That?

Images: Dirty Water Project Tap Project Thirsty? So are more than 900 million people around the world with no access to clean drinking water. Plus, a heart-breaking 4,200 children die of water-related diseases everyday. Last week, Unicef rattled the cage with their Dirty Water Vending Machine which they dropped in downtown Manhattan. For a dollar …

Smart or Stupid?

Images: Diesel Be Stupid by Diesel Diesel’s latest outdoor ads, Be Stupid, have been banned in the UK for being too racy and encouraging bad behaviour. Interestingly enough, this campaign was also awarded the Grand Prix Lion at the recent Cannes Lions International Advertising Festival. So, what do you think? Is Diesel’s Be Stupid campaign…well…seriously …

Genius

Video: YouTube Clever Little Bag from Puma In my day job we’ve been thinking about how we can change the way we do business so that we tread more lightly on the earth. Our intentions are pure and honest, but what I’ve come to realise is that you need more than that. You need a …

Fountain of Youth

Images: I Believe in Advertising New Evian Campaign Remember Evian’s too cute roller babies? Well, for their follow-on outdoor and print campaign, Evian have gone one better. In collaboration with Paris-based agency, BETC Euro RSCG, Evian commissioned fashion photographer, Nathaniel Goldberg to shoot some ‘real people’ in a series that definitely made me look. If …

Believe It Or Not?

Image: MatthewG15 Meet Matthew. With a pair of Wayfarers tattooed on his face, he must surely be Ray-Ban’s #1 fan. Video: You Tube Or is he? This human billboard might actually be part of nifty viral campaign. If it turns out that Matthew isn’t legit, I don’t think it matters one iota. This campaign has …

Fast Fashion

Images: Iconology Ryan McGinley shoots Missoni’s Latest Campaign Dad drives a ute. Unfortunately for him though, there isn’t a glamour perched on the end of his tray whenever he gets behind the wheel! Ryan McGinley on the other hand has taken a tailgate and created pure magic for Missoni’s F/W 2009 campaign. As the current …

Little White Book

Last Friday was an absolute diamond of a day. After whiling away the afternoon at the phenomenal Salvador Dali exhibition at the NGV and daydreaming beneath the stain glass roof of the Great Hall, I picked up a little book brimming with big ideas. It’s Not How Good You Are, It’s How Good You Want …

Fawning over Fashion

Stella McCartney’s Autumn/Winter 2009-10 Campaign For her latest campaign, Stella McCartney has teamed up with Bambi, Thumper and the rest of their forest friend. McCartney told WWD, “I’m a huge Bambi fan, and the film reminds me of my mum. The clothes in the campaign are looking quite fierce, and we wanted to contrast them …