Up To No Good*

Images: TrustoCorp

TrustoCorp Rebranding NYC

I love an upstart prankster. Someone who is up for a bit of mischief and has a cheeky twinkle in their eye.

That’s why I can’t help but take my hat of to the rebranding division of TrustoCorp Intl – a mysterious artist (or maybe artists?) dedicated to highlighting the hypocrisy and hilarity of human behavior through sarcasm and satire.

Last week, they went all out and dropped hundreds of subversively branded products on the shelves of New York’s delis and supermarkets.

Not only was this their ambush sheer brilliance, it’s also a timely reminder that sometimes it’s easy to look but not see…

* and that’s a good thing!
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