This week we get to meet Jessica Granberg, who has the very enviable gig as Head of Trend and Forecasting at Typo.
Jessica grew up in Sweden in a super creative household. She studied art and history at Stockholm University, before moving to Australia to complete a Bachelor of Industrial Design with honors at UniSA in Adelaide. While studying, she feel in love with her husband and never left!
After working as a product and graphic designer for eight years, she transitioned into Trend and Management and started working with Typo where she has worked across some incredible projects, including the dream job of building The Hall, Typo’s homewares brand.
This is a day in Jessica’s life…
The Daily Routine of Jessica Granberg, Typo
A day in the life of a designing mama: I’m currently in a research phase – the best and most fun part of my job that makes me smile when I arrive at work every day!
Wake up to the sounds of my nine-month old daughter Matilda chattering away.
Wake up my slumbering six-year old son Oskar and get both kiddywinks ready for school and the day ahead.
Drive to the Typo office in G-troit (aka Geelong) from my home in Williamstown
Check in with my design team and product developer to plan out the day ahead.
Look at the daily sales to see what set the customers alight
Work on the next range of The Hal. Pulling out swatches of fabrics for new cushion ranges, work shopping trims and edge treatments to add interest and uniqueness. Discussing print direction with the designers.
1.00 pm – 3.00 pm
Research for next season and start to build the three key directions for Typo, the hall and made by typo. This will be the basis of what our stories will be about and drive the print direction, the product outfits, materials and textures.
3.00 – 5:30 pm
Work on the updated plannograms for the Hall to present the range and product relationships for the quarter ahead. I do a diagram and photoshop in all the graphics on the products so there is a visual reference of what each shop will look like. It’s a selling tool to management who may or may not always understand it when described with words!