The Days of Our Lives: Sheryl Thai, Cupcake Central and The League of Extraordinary Women

Cupcake CentralCupcake Central Cupcake Central

In The Days of Our Lives we meet some fascinating and creative folk and take a look at what their typical day holds. Far from being about the mundane, it is a celebration of what it takes to juggle the day-to-day with big ideas, a successful business and a full home life. It’s about keeping all the balls in the air – what is important and what isn’t. It’s about (extra)ordinary moments that fill our every day. 

Let me introduce you to Sheryl Thai, the founder and co-owner of Cupcake Central. In 2009, Sheryl’s IT Consultant role was made redundant due to the economic downturn. Seeing the silver lining of the situation, Sheryl decided to follow her dreams and start a cupcake business a reality. From starting out with baking at home she now has three Cupcake Central stores in Victoria (with plans to move into Syndey in 2014), has a self-published a cookbook and became the first Franchisee for Schnitz. And if that wasn’t enough, Sheryl also co-founded of the League of Extraordinary Women.

This is a day in Sheryl’s life as she lives my dream of being surrounded by cupcakes all day!


8.00 am

Wake up, check emails on phone, get ready and grab a banana as I head out the door.


9.30 am

Avoid traffic get to Hawthorn store, say hello to the staff and see what’s been happening.


10.00 am

Coffee and laptop time


11.00 am

Chat to the Pastry Chefs to see how production is going and get an update on the team. Maybe taste test a new cupcake flavour!


12.00 pm

Head to Melbourne Central or Highpoint store, chat to the staff.

Cupcake Central

1.00 pm

If the store gets busy, I’ll help out and serve customers


3.00 pm

Get materials ready for the Cupcake Masterclasses & Workshops, order stock. Maybe shoot a new YouTube video.

Cupcake Central

5.00 pm

Get more work done on laptop, usually planning events and marketing promotions


7.00 pm

Store closes, grab dinner.


8.00 pm

Head home and jump on iPad/laptop and work on other businesses. Read a book.


12.00 am

Sleep time! After a year of waking up at 4am to bake, I’ve decided I’m more a night owl person.


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