The Days of Our Lives: Blake Moore, Director Blake Daniel

Blake Moore - head shot

In The Days of Our Lives we meet some fascinating and creative folk and take a look at what their typical day holds. Far from being about the mundane, it is a celebration of what it takes to juggle the day-to-day with big ideas, a successful business and a full home life. It’s about keeping all the balls in the air – what is important and what isn’t. It’s about (extra)ordinary moments that fill our every day.

This week we meet Blake Moore, a 21-year-old entrepreneur who founded Blake Daniel personal assistants. Whether it’s planning your next holiday to finding the perfect gift for your mother-in-law, Blake Daniel takes that never-ending personal admin list and gets stuff done.

From dumplings and a little dancing, to managing a big team  and fulfilling some curly client requests, this is a day in the life of someone who took an idea and built it into a thriving business.


5:30 am

I’m not a morning person, and getting up at 5:30 is a struggle no matter how early I get to bed the night before. I head straight for a shower so I have some semblance of clarity for the day ahead (I stopped drinking coffee – still not sure if this is a good or a bad thing).


5:45 am

Have a flick through my overnight e-mails and check out the Blake Daniel Facebook page, responding to any activity. Quickly make a cup of tea and some Weet-Bix and watch the news.


6:20 am

Bounce out the door and into the car, beeline to the train station.


6:40 am

Make myself comfy on the train, pull my laptop out and open Outlook. Check my calendar and to-do list (always huge and always changing), and have a quick read of the Sydney Morning Herald and listen to The Presets (seeing them tonight!).


Blake Moore - Breakfast with friend

8:00 am

Meet my best friend James outside Glass at Hilton Sydney for a big breakfast, lots of scrambled eggs and tea on the agenda. Flick through more e-mails and bounce some ideas off each other.


9:00 am

Not a big fan of taxis and I’ve spent enough time on public transport already, so I take a walk down Pitt St toward Circular Quay till I reach our offices on Bridge St. It’s a nice morning, so I swing by Starbucks on the way for another tea, then head up to the office.


Blake Moore - Fashion tickets

9:30 am

Get in touch with our assistants and account managers and check how everyone is doing this morning, log in to our system and scroll through the tasks already listed and see if anyone needs a hand finishing something off. Some invitations to Fashion Palette’s 5th birthday arrive!


10:00 am

We have a client who needs help booking a multi-trip itinerary to the US, so I pick it up and start searching for some good flight and hotel combos. I really love planning travel, every trip is different and there are always so many variables so doing a great job on this is something I really take a lot of pride in.


Blake Moore - morning at Quay

12:00 pm

Starting to get a bit restless, so I pop off for a stroll down to the Quay and see what’s going on. An absolute ton of tourists, and heaps of suitcase-toting cruise-goers as there’s another ship in port (I can see it from my window!). More Starbucks, and I take a breezy walk along the harbor and back up to the office.


1:00 pm

Back at my desk, evaluating a few new social media tools for us to use at the moment as well as refining some onboarding procedures for new clients. Burn my hand on the toaster; I shouldn’t be allowed in kitchens.


Blake Daniel - tea at Westin


3:00 pm

Three-thirty-itis is imminent, so I grab my laptop and stroll down to the Westin for some tea.


4:00 pm

Sit back down at my desk, reply to some e-mails and keep on top of what all our assistants are up to. Send some follow-up emails to new clients, we have extremely thorough service satisfaction expectations of staff and the experience I want all our clients to have and its very important to me to make sure these are being upheld.


Blake Moore - dumplings

6:30 pm

Bounce down to Mr Wong on Bridge Lane, my new favourite restaurant and it’s so close to our office. Meet James again for some amazing dumplings, spicy pork ribs and chicken.


8:30 pm

Jump on the train at Circular Quay and head down to Newtown.


Blake Moore - The Presets


9:30 pm

Arrive at The Enmore theatre, The Presets have been my favourite band since their Apocalypso album in 2008 – the tickets were a surprise given to me last week and I’m so glad I got to see them live again. A great way to wrap up a busy day!


12:30 am

Finally get home – definitely not a normal day for me (I don’t normally go to concerts after work!) but a busy and exciting one nonetheless. Head straight to bed and get ready for it all again tomorrow.


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