Little White Book






Last Friday was an absolute diamond of a day. After whiling away the afternoon at the phenomenal Salvador Dali exhibition at the NGV and daydreaming beneath the stain glass roof of the Great Hall, I picked up a little book brimming with big ideas.

It’s Not How Good You Are, It’s How Good You Want to Be is written by ad-man Paul Arden, and offers positive insights into such diverse subjects as creativity, why you shouldn’t covet your ideas, seeking criticism rather than praise and why it’s often better to be wrong than to be right. The brilliant layout and type treatment used throughout this book is also worth mentioning as it is definitely the icing on the top of some really powerful ideas.

I don’t normally buy the whole ‘self-help’ schtick (in fact, I cringed when I had to type those two words!) but It’s Not How Good You Are, It’s How Good You Want to Be is one out of the box. This book packs some serious punch and has left its mark on me.

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