Yesterday I filled with my head (and a notebook) with brilliant ideas at Melbourne Spring Fashion Week’s Industry Day. From Karin Upton Baker, Managing Director at Hermès Australia to Annie Abbot, founder of Habbot Shoes, I heard from some of the best and most creative fashion entrepreneurs in Australia. So, I thought I’d share with you some of their tips for success.
5 Entrepreneurs Share Their Tips for Success
- ‘Doing it well is better than not doing it perfectly’ said Annie Abbott (shoe designer and founder of Habbot Shoes. ‘In fact, had I waited to get all my ducks in a row, I would have never started Habbot.’
- When asked what a small business or start-up can learn from the luxury brand, Hermes, Karin Upton Baker (Managing Director, Hermès Australia) didn’t skip a beat. She said, ‘What is your DNA? You need to know what you stand for and never let go of this clarity.’
- ‘At the heard of everything we do is to give without expecting anything in return from our customers’ – Gordon Devin, General Manager lululemon
- Big isn’t always better. Especially when it comes to the mentality of a brand. In fact, Terri Winter (Founder, Top3 by Design) revealed that ‘we spend a lot of our time trying to be small.’
- Jodie Fox (Co-founder, Shoes of Prey) takes a ‘No Brilliant Jerks’ approach to hiring people. She explained, ‘It doesn’t matter how technically proficient someone is, if they’re not aligned with us, then they’re not right for the job.’
- Interestingly lululemon don’t refer to marketing, they call it communicating, nor do they refer to customers. Instead, they call them guests. ‘It’s all about customising, personalising and creating authentic relationships,’ said Devin.
- ‘Failures are the tools for success. Entrepreneurs fail in at least one thing before they make it,’ said Nahji Chu, who failed in her career as a journalist and fashion designer before starting mega-success story MissChu.