The Days of Our Lives: Katie Brannaghan and Bec Cunnington, Hipkin

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In The Days of Our Lives we meet some fascinating and creative folk and take a look at what their typical day holds. Far from being about the mundane, it is a celebration of what it takes to juggle the day-to-day with big ideas, a successful business and a full home life. It’s about keeping all the balls in the air – what is important and what isn’t. It’s about (extra)ordinary moments that fill our every day. 

This week, I’d love to introduce you to Katie Brannaghan and and Bec Cunnington, the gorgeous gals (and childhood friends) behind Hipkin. Although their business is only two years old, it’s already making serious waves with its boutique selection of modern and vintage kid’s fashion. From Soho to Scandinavia they scour the globe for super cool threads for bubs to 8 year olds – it’s the type of stuff you wish they made in adult sizes!

This is a day in Katie and Bec’s life…


Katie Brannaghan and Bec Cunnington, Hipkin

7.00 am

Bec: Attempt a 6am reboot class two days a week (most weeks). Often this is thwarted by the much-welcome arrival of my 2 year-old coming in for a morning cuddle and some extra snooze time. Then it’s a quick shower, breakfast and lunch prep for my two boys (Harper, 4 and Jack,2), followed by the mad rush to get them dressed and out the door . My husband Simon is normally up and gone before the boys and I wake up.

Katie: On a good day I might be walking in the door from a pre-dawn yoga class, however it’s more likely that I’ll be in bed checking on and updating Hipkin’s social media. Breakfast time is pretty busy in the Brannaghan household.  My husband, Ian, is a dentist and leaves quite early to cycle to his practice in the city, and I am usually on full-tilt auto pilot, making breakfast and school lunches and getting the girls (Milla, 6 and Yvie, 4) organized for school and kinder. I am lucky if I get 5 minutes to slam down my heart-starter of porridge with some extra goodies thrown in.


8.45 am

Bec: Stumble over lego and cars as I walk out the door to drop the boys at daycare and kinder. Then head straight to Balmains for my coffee.

Katie: I like to walk the girls to school as often as possible, which often ends in me running to keep up with Milla on her bike, so it’s a nice refreshing ramble to school and kinder. Then I swing by my local and grab a coffee on the way to work.


9.30 am

We hook up at Hipkin HQ in St Kilda East and get cracking on the day’s orders and admin. Being an online business, which ships locally and internationally, we receive a lot of orders overnight and we pride ourselves on prompt delivery, so getting the latest orders ready to go is our first priority each day. Next we update our stock and the website, check incoming orders and enquiries, and get in touch with our suppliers.

We are preparing for a big Hipkin sale, so we do some flat-lay styling and photography of some of the range and work on an e-mailout to our subscribers.

Hipkin’s online and social media presence is a vital component of its success, so we spend time checking in on our Facebook and Instagram feed, responding to comments and generally seeing what’s happening online.


12.00 pm

Time for lunch! Sometimes we are so flat out and often have to shoot off early to collect kids, so we don’t always get the chance to stop and eat but we have some great local cafes so today we grab some wraps and coffee and look over some orders while we eat.


1.00 pm – 3.00 pm

Today, the afternoon is all about meetings. We have a viewing of some new and exciting footwear, meet with our PR agency and have a visit from a local blogger who is interested in seeing our range. We are very hands-on with our customers and followers, and it’s always great to meet them in person after having communicated online for so long.

We have a huge amount of orders to post, so we sort those out and it’s time to get them off to the post office.


3.30 pm

Bec: It’s pretty much a blur of post-office drop offs, groceries, pick-ups and getting the boys home for dinner.

Katie: The second mad dash for the day, off to school pick up, then I ferry the girls and some of their friends to ballet, shoot to the supermarket and grab some supplies and head home to get into the housework/homework/dinner/bath time schedule.


6.30 pm

Bec: Bath and story time, then it’s off to bed for the boys. Once Simon arrives home we pour a glass of red and have dinner and catch up.

Katie: Ian arrives home and we enjoy dinner as a family (ideally….doesn’t always work out that way).


7.30 pm

Bec: Relax by watching a bit of TV, and I’m usually on the phone catching up with someone I have been too busy to talk to during the day. Inevitably Katie and I will chat at some point about something Hipkin-related.

Katie: Read to the girls and then it’s bedtime for them. Ian and I enjoy some time together pottering around and debriefing on our days.


9.00 pm

Bec: A little bit of GoT on the laptop in bed, while also flicking through Instagram.

Katie: So this is when I tell myself I’m going to get to bed early and reading a good book, but generally I spend at least a couple of hours online researching new brands, updating social media, Skypeing family overseas and possibly indulging in a touch of online shopping……..


11.00 pm

Bec: One word – sleep

Katie: Lights out. I have been known to fall asleep with the iPad, still working. Or on Pinterest. But that’s work, right?

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