The Days of Our Lives: Josie Chapman, BlossyBloom

Josie at BlossyBloom BB Pink Sample Sets BB Sample Knickers Blue Blossy B

In The Days of Our Lives we meet some fascinating and creative folk and take a look at what their typical day holds. Far from being about the mundane, it is a celebration of what it takes to juggle the day-to-day with big ideas, a successful business and a full home life. It’s about keeping all the balls in the air – what is important and what isn’t. It’s about (extra)ordinary moments that fill our every day.

This week we meet Josie Chapman, a working mum with a teenage daughter who aspires to one-day swim for Australia. As if  life wasn’t busy enough, Josie and two friends started BlossyBloom, a range of bras designed especially for teenagers who are shopping for their first bra. Using pretty prints and ditching the underwire and padding, they have created age-appropriate pieces that mama and daughter will both agree on!

We often say, ‘I don’t know how she does it’, but in Josie’s case truer words have never been spoken! From starting her day at 4am (yes…4am!) to supporting her daughter’s dream to swim professionally, plus managing the design, manufacture and marketing of the BlossyBloom range, this is a day in Josie’s jam-packed life.



Williamstown at 4am

Up, shower, dress for work and makeup. I make a good strong coffee as I wake my daughter at 4.20am. Out the door to the Melbourne Sports and Aquatic Centre (MSAC) at 4.30am.


BlossyBloom Packaging


Office at 5am: BlossyBloom Time

I drop off my daughter at MSAC and drive to my office where I finally get a chance to drink that rather large coffee that I made before I left the house – thank goodness for travel mugs! Now that the caffeine has done its thing, I sit down and start BlossyBloom work, emails that need to go to our international suppliers, I do some work on upcoming designs and some artwork for BlossyBloom as well as email my business partners.


7.30am – 9.00am: School Run Round Trip

I run out the door to pick up my daughter from the pool and battle Melbourne peak hour traffic to get her to school on time. I am then back at work by 9am to start my day job.


9.00am-2.30pm: Working For The Man

We have a planned management meeting scheduled for 10.30am so I need to finish preparing relevant spread sheets and reports to present to the management team. Meeting runs through to lunchtime. Lunch is at my desk a tuna salad grabbed this morning from home, made the night before. Everything needs to be made and/or organised the night before, lunches, bags packed – school and swimming bags x 2. The rest of the afternoon at work is taken up with the day to day running of the office.


Micky and Jos


2.30pm – 4.00pm: Another School Run Round Trip

I am always on the run, now I need to rush out of work again to go and pick up my daughter from school and then head back to MSAC for her 2nd Swimming training session of the day.


4pm – 5.30pm: Back at Office

Back to the office, thankfully I have a very understanding employer. Another hour and a half at the office and my real job is finished for the day.


5.30 – 7.00pm: Some “Me” Time

I have just enough time to take a walk around Albert Park Lake to clear my head and then it’s back to MSAC to pick up my daughter.


7.00 – 9.30: Domestic Goddess Time

I pick up my daughter and head home, cook dinner, which is usually something really simple but healthy like some grilled fish or chicken with salad. There is always some house tidying and laundry to do (lots of towels), between my husband and I we usually get this done while dinner is cooking. Dinner done, child in bed, lunches and bags packed for tomorrow, and finally some “me” time with my husband and my big glass of wine!!!


Jos working 1


9.30 -11.30: BlossyBloom Time

Back to work, I call my business partners, more emails, I work through any actions that have come through during the day. Tonight I am updating the BlossyBloom party offer leaflet as well as working through the sizing information for our new line of bras.

 11.30: Bed

Finally make it to bed!

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