The Days of Our Lives: Jodie Fox, Shoes of Prey

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In The Days of Our Lives, we meet some fascinating and creative folk and take a look at what their typical day holds. Far from being about the mundane, it is a celebration of what it takes to juggle the day-to-day with big ideas, a successful business and a full home life. It’s about keeping all the balls in the air – what is important and what isn’t. It’s about (extra)ordinary moments that fill our every day.  


This week, I’d like to introduce you to Jodie Fox, co-Founder and Chief Creative Officer of Shoes of Prey, the world’s first website where women can design their own shoes. Hallelujah!

Started four short years ago, Shoes of Prey is not just an Australian success story, it’s a mega success story that has achieved global recognition as a multimillion dollar business.  Jodie believes that her success comes from always following her heart and living a full life – which is clearly working as she was awarded Telstra’s 2011 Business Woman of the Year,  named one of the top 30 Most Influential Women in Australian Retail in 2014 and was a finalist for the 2014 InStyle Audi Women of Style Awards.

I’m really looking forward to seeing Jodie will be speak at Melbourne Spring Fashion Week as part of their Industry Program on Monday 1 September 2014. She’ll be joined by Terri Winter (Top3 by Design) and Gordon Devin (Lululemon) for a fascinating panel discussion and workshop on insider knowledge of positive customer engagement. You can find out more and purchase tickets here

This is a day in Jodie’s life…


Jodie Fox, Shoes of Prey

6.00 am

I work out first thing in the morning – no excuses!


8.00 am

Each day I try and have some quality time at my desk.


9.30 am

Throughout the day I meet with different divisions of my team.


12.30 pm

I draw a lot of inspiration from magazines and am always pouring over the latest issues.


1.30 pm

There’s nothing I love more than to spend some time with my sketch pad.


2.30 pm

We have over 1,000 pairs of unique shoes in our studio.


3.00 pm

All of us in the office take turns working in our David Jones Boutique. It’s really important to have that connection with the customer experience.


3.30 pm

A quick touch up before I’m off to a speaking engagement.


6.30 pm

I record my YouTube videos from the studio at our office.


8.30 pm

I find cooking dinner from scratch really grounding.


Stay in touch with Shoes of Prey by following them on Facebook or Instagram

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