Smart or Stupid?

Images: Diesel

Be Stupid by Diesel

Diesel’s latest outdoor ads, Be Stupid, have been banned in the UK for being too racy and encouraging bad behaviour. Interestingly enough, this campaign was also awarded the Grand Prix Lion at the recent Cannes Lions International Advertising Festival.

So, what do you think? Is Diesel’s Be Stupid campaign…well…seriously stupid? Or is it awfully smart because it has everyone talking?

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