Jeanswest have just debuted an ace new range for kids. Aptly titled, Jeanswest Jnr, it’s designed for rugrats between 6 months to 4 years old and is really well priced.  But what I like most is that it celebrates ‘kids being kids’ through playful, fun designs that are neither too cutsie or too grown up.

To find out more, I recently caught up with Penny Byrne, Jeanswest Jnr Product Manager.

Jeanswest Jnr

Checks and Spots: What’s the inspiration behind Jeanswest Jnr?

Penny Byrne: Jeanswest Jnr celebrates kids being kids. Playful and practical pieces that mean kids can still have fun in their clothes – jump in puddles and climb trees to their hearts content without having to worry about ruining their clothes!

 

C + S: Why is Jeanswest Jnr different to what’s already out there?

PB: We wanted to make lives easier for our customers by offering them the choice of shopping for their little ones too. The collection is very affordable, the pieces range from $14.99 to $39.99.

 

C+S: Which three words best describe your new range?

PB: Affordable, practical and playful.

 

C+ S: Why are mum’s going to like Jeanswest Jnr?

PB: All our items are machine washable. Our jeans also come with a lifetime manufacturing warranty.

 

C+S: And why are kids going to like it?

PB: The collection is bright, fun and comfortable – perfect for playing in.

 

C+S: Which three pieces do you love the most from Jeanswest Jnr?

The Piper dress, which is a tiered mix print with crochet lace detail; the rainbow striped leggings; and the camo printed tees in the boys collection. But I do love all the pieces!

 

C+S: And finally, let’s have a little fun – which celeb kid would you like to deck out in Jeanswest Jnr?

PB: Flynn Bloom!

 

Jeanswest Jnr is available in selected stores throughout Australia and New Zealand and online.