Jeanswest have just debuted an ace new range for kids. Aptly titled, Jeanswest Jnr, it’s designed for rugrats between 6 months to 4 years old and is really well priced. But what I like most is that it celebrates ‘kids being kids’ through playful, fun designs that are neither too cutsie or too grown up.
To find out more, I recently caught up with Penny Byrne, Jeanswest Jnr Product Manager.
Checks and Spots: What’s the inspiration behind Jeanswest Jnr?
Penny Byrne: Jeanswest Jnr celebrates kids being kids. Playful and practical pieces that mean kids can still have fun in their clothes – jump in puddles and climb trees to their hearts content without having to worry about ruining their clothes!
C + S: Why is Jeanswest Jnr different to what’s already out there?
PB: We wanted to make lives easier for our customers by offering them the choice of shopping for their little ones too. The collection is very affordable, the pieces range from $14.99 to $39.99.
C+S: Which three words best describe your new range?
PB: Affordable, practical and playful.
C+ S: Why are mum’s going to like Jeanswest Jnr?
PB: All our items are machine washable. Our jeans also come with a lifetime manufacturing warranty.
C+S: And why are kids going to like it?
PB: The collection is bright, fun and comfortable – perfect for playing in.
C+S: Which three pieces do you love the most from Jeanswest Jnr?
C+S: And finally, let’s have a little fun – which celeb kid would you like to deck out in Jeanswest Jnr?
PB: Flynn Bloom!
Jeanswest Jnr is available in selected stores throughout Australia and New Zealand and online.