Forever and Ever



Images: 1, 2 & 4, 3 & 5.


The Forever Shop

Flying in the face of fast, disposable fashion is The Forever Shop which recently opened at Selfridges. Celebrating a tightly edited collection of classics such as the Burberry trench, black Doc Marten boots, Ray Ban Wayfarers and Levi’s 501 jeans, this pop-up shop gives a whole new meaning to buy now, love forever. Plus, there is a smattering of modern interior design icons and diverse literary masterpieces such Harry Potter and Lady Chatterley’s Lover.


What classics would you stock if you owned a Forever Shop? My vote’s with a Breton striped top.

Open 12 July – 15 August at Selfridges, Oxford Street, London.
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