The Days of Our Lives: Rosie Jansen, Tribe Bags

In The Days of Our Lives we meet some fascinating and creative folk and take a look at what their typical day holds. Far from being about the mundane, it is a celebration of what it takes to juggle the day-to-day with big ideas, a successful business and a full home life. It’s about keeping all the balls in the air – what is important and what isn’t. It’s about (extra)ordinary moments that fill our every day.

This week we meet mum-of-one and lawyer-turned-entrepeneur, Rosie Jansen. Under the label, Tribe Bags, Rosie creates premium leather baby bags that are based on the philosophy that just because they’re used to tote nappies, they don’t need to look daggy.

Although Australian-born-Singapore-dwelling Rosie only launched her brand in 2011, it’s already making waves with the likes of Katherine Heigl and Denise Richards being spotted with a Tribe bag. Her ‘Singapore Sling’ bag has also just been crowned ‘Best Changing Bag’ in the 2012 Junior Design Awards.

From early morning walks in the Singapore Botanic Gardens, to sneaky cup cakes and growing a booming business, this is a day in Rosie’s life.



6:00 am

Now the early riser (I miss my former 7am starts), my son Toby wakes me up with his “mummy” call. After preparing his morning milk, we jump in the car and make the 5-minute drive to the Singapore Botanic Gardens for our morning walk.


7:15 am

Now back at home, it’s time for Toby’s breakfast. Time-permitting, I might have a minute or two to flick through the newspaper.


7:40 am

Time to dress Toby. He then watches Thomas the Tank engine DVDs with my husband while I get showered and dressed. He’s currently obsessed with Thomas the Tank and loves saying ‘choo choo’ almost all the time!

8:00 am

I quickly check work emails, gather all the things I need for the day, pack my son’s school bag.


8:45 am

Back in the car, I’m headed to Toby’s nursery to drop him off at his morning day-care.


9:15 am

After dropping Toby off at nursery, I sit down at the great coffee shop next door for a coffee and cupcake (I have a big sweet tooth and absolutely love my cupcakes!) I take some time out to read or meditate – something which I have just started doing. I find that it helps me have some much-needed peace and quiet during an otherwise always on-the-move day.


10.30 am

Arrive at work. I discuss the month’s marketing plans and review sales figures with Tribe’s Marketing & Sales Executive. I then start work; at the moment I’m working on Tribe’s next collection of diaper bags so I’m busy drawing sample designs and reviewing various leather swatches.


1:00 pm

Lunch break. It’s this time that I usually call my girlfriends to sneak in a quick catch-up (we’ll all busy career women/mothers).

2:00 pm

Back to work. There are lots of different tasks to do.


4:00 pm

Break-time. I call my son’s nanny to see what he’s doing and how his morning was at nursery. I also make personal calls to arrange a haircut, medical appointments, and some times, a nice manicure treat for myself!


6:00 pm

Jump in the car and head home to spend some time with my son. There’s no better feeling that seeing his excitement once I arrive home. I think every parent can relate to that!


7:00 pm

Toby gets a bath and it’s time for some bedtime stories.


7:45 pm

Time for a breather after Toby goes to bed. I get back online and check emails or do other work.


8:30 pm

If I’m not having dinner at home, I’m meeting up with friends. Today, I’m grabbing dinner with a close girlfriend who’s expecting her first baby next month. In addition to baby talk, we talk about recent purchases we’ve made!


11.30 pm

Time for bed. I’m thinking that I didn’t do enough work today but that I will do more work tomorrow! Sometimes it happens, sometimes it doesn’t, but I live to fight another day!


To keep up with all Rosie’s latest news, you can follow Tribe Bags on Facebook and Twitter.

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