Tag Archives: Advertising

Images: Dirty Water Project

Tap Project


So are more than 900 million people around the world with no access to clean drinking water. Plus, a heart-breaking 4,200 children die of water-related diseases everyday.

Last week, Unicef rattled the cage with their Dirty Water Vending Machine which they dropped in downtown Manhattan. For a dollar a pop you you could get a bottle of water in one of eight flavours of disease.

Makes you think, right?

To donate visit here.

Images: Diesel

Be Stupid by Diesel

Diesel’s latest outdoor ads, Be Stupid, have been banned in the UK for being too racy and encouraging bad behaviour. Interestingly enough, this campaign was also awarded the Grand Prix Lion at the recent Cannes Lions International Advertising Festival.

So, what do you think? Is Diesel’s Be Stupid campaign…well…seriously stupid? Or is it awfully smart because it has everyone talking?

Video: YouTube

Clever Little Bag from Puma

In my day job we’ve been thinking about how we can change the way we do business so that we tread more lightly on the earth. Our intentions are pure and honest, but what I’ve come to realise is that you need more than that. You need a bucket load of creativity so that you can reimagine everything you do. Even the things you’ve been doing the same way, year in, year out.

Puma’s collaboration with Yves Behar is living proof of this. After 2,000 ideas and 40-plus packaging prototypes they found that by switching from their iconic red shoebox to the Clever Little Bag, they could reduce their cardboard use by 65, create a packaging option that takes up less shipping space and weight and say Sayonara to plastic retail bags.

All puns aside, sometimes it pays to think outside the box!

Images: I Believe in Advertising

New Evian Campaign

Remember Evian’s too cute roller babies? Well, for their follow-on outdoor and print campaign, Evian have gone one better.

In collaboration with Paris-based agency, BETC Euro RSCG, Evian commissioned fashion photographer, Nathaniel Goldberg to shoot some ‘real people’ in a series that definitely made me look.

If only it was this easy to turn back the clock!

Found via.

Meet Matthew. With a pair of Wayfarers tattooed on his face, he must surely be Ray-Ban’s #1 fan.

Video: You Tube
Or is he? This human billboard might actually be part of nifty viral campaign. If it turns out that Matthew isn’t legit, I don’t think it matters one iota. This campaign has got everyone talking. Mission accomplished Ray-Ban.

What do you think – hoax or the real thing? More pictures can be found over here.

Images: Iconology

Ryan McGinley shoots Missoni’s Latest Campaign

Dad drives a ute. Unfortunately for him though, there isn’t a glamour perched on the end of his tray whenever he gets behind the wheel! Ryan McGinley on the other hand has taken a tailgate and created pure magic for Missoni’s F/W 2009 campaign. As the current darling of the fashion campaign world, Ryan has also recently shot for Stella McCartney, Levi’s, Marc Jacobs and Wrangler.

Fast paced and lively, these images were shot at Brooklyn’s Floyd Bennett Airfield and capture the essence and freedom of youth. They also make Missoni’s threads look darn good and more accessible than the reality of them is.
I wonder if this campaign will inspire the ol’ man to recreate a bit of high fashion as he speeds up the Hume to Yarck? Somehow it doesn’t have quite the same ring, does it?!

Last Friday was an absolute diamond of a day. After whiling away the afternoon at the phenomenal Salvador Dali exhibition at the NGV and daydreaming beneath the stain glass roof of the Great Hall, I picked up a little book brimming with big ideas.

It’s Not How Good You Are, It’s How Good You Want to Be is written by ad-man Paul Arden, and offers positive insights into such diverse subjects as creativity, why you shouldn’t covet your ideas, seeking criticism rather than praise and why it’s often better to be wrong than to be right. The brilliant layout and type treatment used throughout this book is also worth mentioning as it is definitely the icing on the top of some really powerful ideas.

I don’t normally buy the whole ‘self-help’ schtick (in fact, I cringed when I had to type those two words!) but It’s Not How Good You Are, It’s How Good You Want to Be is one out of the box. This book packs some serious punch and has left its mark on me.


Stella McCartney’s Autumn/Winter 2009-10 Campaign

For her latest campaign, Stella McCartney has teamed up with Bambi, Thumper and the rest of their forest friend. McCartney told WWD, “I’m a huge Bambi fan, and the film reminds me of my mum. The clothes in the campaign are looking quite fierce, and we wanted to contrast them with the innocence of Bambi.”

Is this a whimsical, feel-good campaign or a savvy way for the vegetarian designer to lobby against the use of fur and leather in fashion? Either way, I’m still trying to forgive Stella for her Tyra moment and use of …

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